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The Luscious Beast

The Luscious Beast is the pseudonym of Erica McMaster – a writer whose funny, candid prose was in need of a home. So… we made her a website, designed a logo (based on a pet nickname, and Erica’s apparent resemblance to an African rhino…), and gave her alter ego a visual branding and color scheme in keeping with Erica’s bright, fun, “in your face” writing style.